Yay, it’s tax season! (I hope you read that with dripping sarcasm). So, for quite a few industries (I’m looking at you, dentists), tax season can bring business to a screeching halt. February was an awesome month and then all of a sudden, March comes along and your phone is growing cobwebs. That’s when you [...]
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Making Your WordPress Blog Look Like it’s in the Root Directory while Keeping it in it’s Own Directory
Having a WordPress site is great – there are so many advantages to it. There are also reasons you should have it in its own directory (see below). But, as a matter of professionalism, you want your urls to be clean when the public visits your site. In other words, I wouldn’t want people to [...]
Bounce Rate vs. Exit Rate? What’s the difference?
Bounce Rate vs. Exit Rate? What’s the difference? I’ve been getting this question a lot lately from people trying to figure out their web metrics on Google Analytics. It’s not surprising given how similarly they sound so here are the definitions: Bounce Rate is the percentage of visitors that land on a particular page, visit [...]
Adding a seach bar to your WordPress blog without using a widget
Sometimes you want to add a search bar but not as any widget. I found this on the WordPress Forum. I used it, it worked like a charm. Thought I’d pass it along. Put this in the php file where you want your search bar to go: <form method=”get” id=”searchform” action=”<?php bloginfo(‘home’); ?>/”> <div><input type=”text” [...]
SEO Periodic Table Infographic
This is really clever. I wish the algorithms for Google and Bing were this straightforward and predictable (they’re not), but this is a pretty good infographic nonetheless. It shows how many elements are considered and gives ballpark weight variations. Here’s the original article from Search Engine Land: http://searchengineland.com/guide/what-is-seo
5 New Year’s Resolutions That Can Fatten Your Bottom Line
Make 2011 the Year Your Business Stands Out… For all the Right Reasons Mobile Marketing Make mobile marketing a high priority. Make sure your website loads quickly on a wide variety of smart phones and browsers and is interactive with Facebook and Twitter. Then use these tools and the increasing popularity of coupons by texting, [...]
Small Business vs. Big Business: The Internet is the Great Equalizer
When a user (your potential customer) types in some keywords into a search engine, do they know immediately if the website is a small, mom and pop shop or a Fortune 500 company? The answer is yes… or no… or sometimes. Here’s what they know: they know if the website they’re seeing is professional, well-designed [...]
KISS
As you may know, there’s an acronym in the design world: K.I.S.S. which stands for Keep It Simple, Stupid. Pretty insulting, right? You have to call me Stupid? Really? But, for those of you who have never heard of it, it’s a philosophy of design and I’m definitely a disciple. I remember, many years ago, [...]